Brands with Purpose: Delia Suteja's CMO Magazine interview
CMO Magazine asked why corporates with a cause are winning customers.
Delia Suteja, Principal/Brand Builder at Bubblefish® shares her view to CMO Magazine why Brands with Purpose are leading the marketing pack.
“Purpose drives passion and passion drives performance,” she says. “As a brand, when you know the why and work with people who believe in the same vision, it becomes a driving force for everything the brand represents. When people within the business start wearing the brand and living it, they are able to better deliver on the brand’s promise."
Read the full story here
(CMO June 2016)