From seed to shelf to stage!
Mountain Blue Farms recognised as Marketer of the Year thanks to Eureka New Blues.
As a creative brand building agency, our focus has always been on scaling up our client’s business, not really on winning awards although we have quite a few under our fins.
Bubblefish was stoked when our client, Mountain Blue Farms was voted one of the top five Marketers in the fresh produce category for inspiring, connecting and educating consumers about Eureka New Blues, their branded blueberries.
The 2016 Marketer of the Year Award sponsored by PMA A+NZ and Produce Plus magazine recognises outstanding marketing achievement over the previous year in the marketing of fresh fruit, vegetables and flowers in Australia and New Zealand.
Bubblefish is proud to have worked closely with Ashlee Kilmartin, Marketing Manager and her team in creating demand for Eureka New Blues as a smart breakfast solution for brain rich, time poor Aussies (click here for complete case study). The Australia’s New Blues campaign was phenomenally successful and it is humbling to be acknowledged by the industry for marketing excellence from seed to shelf.
We wish Eureka New Blues all the very best in stepping up to centre stage (as the overall winner) on May 18 (Awards night at the Fresh Connections Conference in Brisbane).
Eureka may your sales rise. And your fame shine!