Named as one of Time magazine's Top 50 inventions for 2010, the Martin Jetpack is the world's first practical jetpack, set to revolutionise the industries of aviation, recreation and transportation.
Able to be flown by a pilot or via remote control, this inspirational and versatile product continues to attract strong interest from potential customers and investors worldwide.
In preparation for their IPO we were tasked with developing Martin Jetpack’s prospectus and their print and digital advertising. We had to communicate the Martin Jetpack brand promise, “Fly the dream”, in all forms of media.
We introduced a new design style and font treatment to complement the current branding with an aim of taking Martin Jetpack’s brand into a more modern and fresh direction.
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