Market ripe and ready for pick up

KUMATO® TOMATOES
Brand Strategy, Brand Development, Omni-channel Strategy, Platform Strategy
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UNDERSTANDING CONTEXT

The Moraitis Group (now Oakville Produce), Australia’s largest integrated fruit and vegetable business was acquired in 2013 by an associate of the Hong Kong based Chevalier International Holdings Limited.

This gave Chevalier exclusive access to farmers around Australia licensed to grow KUMATO®, a hybrid tomato variety (that is NOT genetically modified). KUMATO®’s teasing look and exotic taste grant it a prominent place on the supermarket shelf. Despite being grown round the year, and able to be eaten while raw green all the way to a ripened brown, KUMATO®’s sales did not fast-track. 

Chevalier’s intent was to realise its potential.

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Keen for your brands to make a splash?

You are invited to email us at brands@bubblefish.com.au or simply connect on Social Media. We’ll paddle over to you when you are ready.

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