Stretching a business across generations

LABA LABA LEATHER REPAIRS
Brand Strategy, Brand Development, Retail Branding, Omni-channel Strategy, Platform Strategy
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UNDERSTANDING CONTEXT

For over a century, Laba Laba has been synonymous in Indonesia with leather repairs of all kinds - watch straps, bags, belts, shoes, brief cases, travel goods and even furniture.

Founded by the family patriarch, Jap-A-Ten in 1898, the brand’s legacy was firmly anchored to its Dutch origins and the name, De Spin. Meaning spider, the metaphor represented the strength and durability of Laba Laba’s threadwork that matched the strands of a spider web*.  

*The strands of a spider’s web are five times as strong as steel and twice as tough as synthetic fibre.

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