UNDERSTANDING CONTEXT
Thainabox is a long established (1998) chain of quality Thai restaurants that pioneered the 4-step ‘design your own dish concept’.
To this day, it serves the widest range of fresh, aromatic, Thai style noodles custom cooked in a traditional wok. Takeaway comes in characteristically Asian yet funky biodegradable boxes (hence, the name Thainabox).
With 7 stores across Sydney and plans for franchised operations, Thainabox has made the “Your noodles, your way” a signature concept in Thai cuisine.
The Thainabox foodmobile is also fast becoming a star attraction at major Sydney events.
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