About | How We Do It | Bubblefish Ten Year Track Record | Successful in building brands | Help to grow Bubblefish clients’ businesses

A proprietary methodology that works.

The designs we develop, the campaigns we create, the products we promote, and the brands we build all work towards one singular purpose: Scaling up your business which is our core brand promise.

OUR APPROACH

Our methodology derives its inspiration from the fish ladder, a uniquely designed structure that allows fish to reach higher levels (e.g. go over a dam, culvert or waterfall), step by step. Importantly, it assists the fish to negotiate obstacles and leap through opposing currents. 

Much the same way, our Bubblefish Ladder™ provides a framework to enable businesses to swim against the tide and grow to new levels, overcoming competitive forces and tough economic conditions along the way.

The first step is appreciating the context of a business. It helps us to understand the factors that might help or hinder a client’s growth objectives. These include examining industry and competitive data and any available customer information.

"Content has no meaning without context"

- Mahesh Enjeti

Brand Visionary
In the next step, we diagnose the specific issues and problems, the opportunities and market potential available to the Brand. We deep dive into the brief and any new research, isolate usable insights before exploring alternative directions.

"Don’t judge an iceberg by its tip"

- Delia Suteja

Brand Builder
"Creativity is by design not by accident"

- Delia Suteja

Brand Builder

In this, the third step, we synthesise all our learnings, overlay our experience in brand building to devise specific positioning/branding strategies that will address the challenges comprehensively, paving the way for future growth.
"Scale is more than skin deep"

- Mahesh Enjeti

Brand Visionary

The final step is where we blend the logic of strategy with the magic of creative to arrive at design/content solutions that will help build the client’s brand and grow their business profitably and purposefully.

BUBBLEFISH LADDER™

We employ our own home-grown thinking process, the Bubblefish Ladder™ to be able to consistently deliver on this.

We begin with a thorough understanding of the context of your business, what stage of the growth cycle you are at, the barriers that might limit your potential. We then devise fresh ways to scale up your performance step by bigger step.

Keen for your brands to make a splash?

You are invited to email us at brands@bubblefish.com.au or simply connect on Social Media. We’ll paddle over to you when you are ready.

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