A baby brand comes of age

Bubblefish is thrilled to announce we have been named a Finalist at the 2018 Australian Marketing Institute (AMI) Awards for Marketing Excellence in the Brand Revitalisation category for our repositioning work on BANZ Carewear for kids.

Our ultimate reward has been the results we have been delivering to our client, reflecting our brand promise Scaling up your business. Even so, being recognised by industry peers especially discerning marketers is indeed a great honour.

The BANZ journey took us nearly 9 months. The agony and ecstasy, the pangs and pleasure we all experienced giving birth to the new BANZ is something very close to my heart as a brand new Mum!

BANZ also earned Distinction at the 2018 REBRAND 100 Global Awards earlier this year. We are stoked at this twin success. 

Thank you to our clients, Bevan and Chris for their faith and to my entire team who worked tirelessly in creating the new BANZ. My congratulations also to all the AMI Finalists.

By Delia Suteja, Principal and Brand builder, Bubblefish