UNDERSTANDING CONTEXT
QueenTea was launched in 2011 as Queen of Spades. Live market experience in Sydney suggested an opportunity to re-brand and re-position as a new concept in bubble tea making that could be franchised around the world.
The idea of a ‘Mother of all Bubble teas’ that challenged existing paradigms in the industry defined this new vision. QueenTea caters to a more cosmopolitan, health conscious market. The emphasis is on quality, innovation, customer well-being and variety - designed to appeal to Caucasian and ethnic Asian (or other minority) markets.
Other works
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PURE PERSONA BY NANA
Nourishing the roots of black beauty -
BANZ CAREWEAR FOR KIDS
A Baby Brand comes of age -
HIPPIE LANE
Launching a healthy Appetite -
GUIZE FACE FX CONTOURING
A beauty brand gets more than a face lift -
MEATING POINT
Trusted platform. Trade freedom. -
LABA LABA LEATHER REPAIRS
Stretching a business across generations -
ORBIZ PERFORMANCE SPECIALISTS
Launching a new consultancy into high orbit -
COLINS BUTCHERY
Building a meatier business -
EUREKA BLUEBERRIES
Blue blooded success! -
MS. CATTEA, THE CAMARADERIE TEA
Chatting your way to enduring connections -
BEYOND METAPHYSIQUE
‘Fit for purpose’ personalised training -
URBAN FARMERS MARKET
Growing a bigger veggie patch -
FBI FASHION COLLEGE
Making over a makeover school -
ANENPRO BABY FOOD
Unique formula for brand success -
ZURU INC TOYS
Keying up sales -
SWEET POTATOES
Sweet taste of high energy returns -
THAINABOX
Thinking outside the box -
KUMATO® TOMATOES
Market ripe and ready for pick up -
MARTIN JETPACK (ASX:MJP)
Total brand pack launched into space -
FRESH & PRESS
Fresh design for quality pack impression -
SKIN PHYSICS®
More skin in the beauty game -
MADDISON & PRIDE
Eventful business gets Pride place -
LAMBORGHINI INDONESIA
Driving superior customer relationships
Keen for your brands to make a splash?
You are invited to email us at brands@bubblefish.com.au or simply connect on Social Media. We’ll paddle over to you when you are ready.